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Keywords: Media exposure
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2014) 4 (2): 158–177.
Published: 06 May 2014
... intention toward the 2010 FIFA World Cup sponsored products. Dr Soonhwan Lee can be contacted at: lee291@iupui.edu © Emerald Group Publishing Limited 2014 Cross-culture Theory of planned behaviour Sponsorship Media exposure H2. Subjective norm will positively influence...
