...Luke Butcher; Mark Bryant Purpose Traditional sports have seen declining participation at many levels, with football being no different. This is occurring at a time when emergent technologies present new challenges, particularly to the crucial yet ignored cohort of millennials. Without meeting...

...Jasamine Hill; Minjung Kim; Brent D. Oja; Han Soo Kim; Hyun-Woo Lee Purpose The purpose of this study was to investigate how to generate innovative work behaviors among Millennial and Generation Z sport employees and its impact on their career satisfaction and psychological well-being. Design...