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Keywords: Mixed bundling
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (5): 493–514.
Published: 19 July 2021
... 2021 15 03 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Price bundling Scarcity Discount framing Spectator sport Willingness to pay Consumer behavior Ticket pricing Purchase intention Mixed bundling Although a bundle...
