... mixed-methods design, we recruited 380 employees who participated in external competitive company sport leagues to complete a survey with open-ended questions. Once the data was collected, it was analyzed using both structural equation modeling and thematic analysis. Findings Quantitative results...

... university sport brand could be revitalized. Design/methodology/approach A mixed-methods approach was designed. During the first year, a qualitative methodology was established. Researchers conducted 14 different focus groups, with students-athletes, students, coaches, university administrators, support...