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Keywords: Nation branding
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (1): 26–44.
Published: 17 May 2019
... the perceptions of nation branding and soft power and draws on the experiences of various key demographics who offer valuable insight into Qatar’s World Cup. Design/methodology/approach Semi-structured interviews were conducted with football journalists, experienced tournament staff and volunteers, football...
