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Keywords: National Football League
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2024) 14 (5-6): 667–684.
Published: 20 September 2024
...Yo Han Lee; Yoon Tae Sung; Hoyoon Jung Purpose This study examines the impact of outcome uncertainty on the National Football League (NFL) secondary ticket market prices. As a demand-driven market, it is essential to comprehend how resellers respond to outcome uncertainty, one of the consumer...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (2): 125–142.
Published: 10 August 2020
...Amy Shane-Nichols; Diane McCrohan; Te-Lin Chung Purpose The purpose of this qualitative research study was to explore male and female sports fandom through examining the prototype of a loyal National Football League (NFL) fan. Design/methodology/approach Eighteen in-depth interviews were...
