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Keywords: Network effect
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Journal Articles
Sport, Business and Management: An International Journal (2022) 12 (4): 421–439.
Published: 10 December 2021
... and their business value for football sponsors. Our data covers sponsors of the Norwegian football club Rosenborg Ballklub (RBK) from 2011 to 2018, which we analyse using regression models. Findings The results indicate that network effects are extremely important for sponsors in the RBK network. The authors...

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