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Keywords: Network theory
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Journal Articles
Sponsor networks and business relations orchestrated by team sports clubs
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2017) 7 (4): 426–443.
Published: 11 September 2017
..., and the players’ level of professionalization. A common and standardized feature of professional Danish handball and football clubs is that they have established networks of sponsors and business partners associated with the team and the club. Theoretically, this study is embedded in the network theory...
