Keywords: Newsjacking
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Sport, Business and Management: An International Journal (2021) 11 (2): 143–163.
Published: 02 September 2020
...Nicholas Burton; Cole McClean Purpose This study explores the use of event-related promotional hashtags by non-sponsors as a form of social ambushing, akin to newsjacking, as potential means of ambushing major events and the potential challenges facing commercial rights holders. Design...

or Create an Account

Close Modal
Close Modal