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Keywords: Not-for-profit
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Journal Articles
Title sponsorship of cause-related sport events
Available to PurchaseNorm O’Reilly, Sameer Deshpande, Guy Faulkner, Amy Latimer, Allana Leblanc, Ryan E. Rhodes, Mark Tremblay, Melissa Werman
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (2): 185–200.
Published: 02 May 2019
...Norm O’Reilly; Sameer Deshpande; Guy Faulkner; Amy Latimer; Allana Leblanc; Ryan E. Rhodes; Mark Tremblay; Melissa Werman Purpose Corporations often benefit from associating their brand(s) with a sports property; in some cases, the property is owned or supported by a not-for-profit organization...
