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Keywords: Optimal distinctiveness theory
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2024) 14 (5-6): 627–647.
Published: 10 October 2024
... rights only Nonlocal fans Communication accommodation theory Optimal distinctiveness theory Textual analysis Online fan community Being a nonlocal fan is more convenient than ever. Between the rise of internet streaming and the ease with which a fan can access team news, today’s fans...
