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Keywords: Participant-based sport
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2022) 12 (5): 598–617.
Published: 13 September 2022
...Konstantinos Koronios; Lazaros Ntasis; Panagiotis Dimitropoulos; Anna Gerke Purpose The purpose of this research is to develop a more precise evaluation of sport sponsorship efficiency in participant-based sport, by investigating the specific aspects of participants' attitude and behavior toward...
