...Zahra Sharifzadeh; Natasha T. Brison; Gregg Bennett Purpose This study investigates the personal branding strategies utilized by Iranian professional athletes. It also examines the challenges these athletes face in attempting to create a personal brand. For example, unlike their global...

... of a personal brand by international rugby union players. Design/methodology/approach – This study was embedded within an interpretivist paradigm that allowed the qualitative examination of the way international rugby players use social networking sites. The primary data collection method involved ten...

... dependent on various brand influencers mentioned later in this work. Carter (2010) defines a personal brand as a brand “composed of people's perceptions about a particular individual” and adds that it is what differentiates one person from another in terms of personality, reputation and character...