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Keywords: Player appearances
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Journal Articles
The impact of special events and fan–player bonding on identified fan consumption – a study of professional soccer in the USA
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (2): 141–160.
Published: 19 July 2022
...Diego Gutierrez; James J. Zboja; Kristie Briggs; Kathleen M. Sheehan Purpose The primary purpose of this study is to examine how fan attendance at team special events and player appearances impact fan consumption (as measured by merchandise sales). Insights obtained could shed light...
