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Keywords: Player churn
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2026) 16 (4): 453–474.
Published: 02 January 2026
...Jongho Kim; Kihan Kim; Hansol Kim; Shanshan Li Purpose Understanding player churn behaviors is essential for the long-term sustainability of esports ecosystems. This study investigates the key factors influencing churn among players of League of Legends (LOL), focusing on behavioral, performance...
