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Keywords: Price bundling
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (5): 493–514.
Published: 19 July 2021
...) price bundling of products from two disparate industries where consumer demands fluctuate, (2) the effects of scarcity in a bundle, and (3) all possible discount messaging in a bundle. Misun Won is the corresponding author and can be contacted at: Misun.Won@unt.edu 20 09 2020 15 02...
