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Keywords: Pricing
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2017) 7 (3): 276–292.
Published: 10 July 2017
... publicity concerning the team, team identification would impact the transaction function (buyers vs sellers) on price values for tickets to a future event. Findings Findings revealed an interaction effect of emotions and team identification on the endowment effect to the extent that bargaining gaps...
