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Keywords: Professional sports business
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2011) 1 (2): 124–137.
Published: 19 July 2011
... Professional sports business Pricing strategies Broadcasting rights Sports Markets Why do professional sports clubs and their associations sometimes choose to sell broadcasting rights to free TV despite better offers from pay TV – like the German football Bundesliga did? Is it – as the sports...
