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Keywords: Prolympism
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Journal Articles
Sport, Business and Management: An International Journal (2018) 8 (5): 492–510.
Published: 21 September 2018
... An inductive research strategy was informed by the notions of evolution of modern sport, prolympism and new institutionalism. The primary data were collected through a series of interviews and supplemented by the analysis of documents, press and social media. Findings The paper analysed how...

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