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Keywords: Purchase decision
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Journal Articles
Club fan shop or not? A conjoint analysis of online jersey purchase behavior
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (1): 54–71.
Published: 20 August 2020
... third-party suppliers. Nevertheless, existing literature regarding the demand for LSM in e-commerce and particularly on what influences the online retailer selection for sports merchandise purchases is poor. Previous studies mainly focused on factors affecting purchase decisions and the intention...
