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Keywords: Purchase intentions
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2022) 12 (1): 4–28.
Published: 24 November 2021
... sponsorship framework integrating Beliefs about sponsorship, Sponsor's Image, Fans' Attachment with the team, Team's Performance, Fans' Sport Involvement, Sponsors' Sincerity, Awareness of Sponsors, Attitude toward Sponsors, Purchase intentions and Actual Purchases. Design/methodology/approach...
