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Keywords: Relationship
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2022) 12 (4): 421–439.
Published: 10 December 2021
... such as exposure (Tripodi, 2001). © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Sport sponsorship Sponsorship network Network effect Relationship Sponsor satisfaction Renewing sponsorship Since 2008, the global sponsor market in sports has...
