...Wojciech Kulczycki; Santosh Mikas; Joerg Koenigstorfer Purpose The purpose of this paper is to determine whether consumers’ attitude toward sporting goods retailers depends on who engages in corporate social responsibility (CSR) activities and where CSR takes place. The study aims to replicate...

... significant implications for several stakeholders in the business of retailing licensed merchandise. In particular, university licensors and their bookstore retailers may consider managing their inventory of licensed products to reflect the greater relative importance athletic teams have in the purchase...