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Keywords: Sales professionals
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Journal Articles
An empirical exploration of sponsorship sales in North American professional sport: Is it time to rethink our approach?
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2018) 8 (1): 15–34.
Published: 10 January 2018
... and academics alike have called for investigation in the area. In response to this need, the purpose of this paper is to empirically explore sponsorship sales in professional sport. Design/methodology/approach Sponsorship sales professionals working for sport properties in the four major North American...
