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Keywords: Sales promotion incentives
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (5): 545–565.
Published: 03 October 2020
...Teresa Hurley; Corinne Faure; Seamus Kelly Purpose This quantitative research paper examined factors influencing re-engagement intentions and re-engagement behavior of lapsed health club members and identified which sales promotion incentives are most effective in re-engaging this lapsed member...
Includes: Supplementary data
