Keywords: Sales promotion incentives
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Sport, Business and Management: An International Journal (2020) 10 (5): 545–565.
Published: 03 October 2020
...Teresa Hurley; Corinne Faure; Seamus Kelly Purpose This quantitative research paper examined factors influencing re-engagement intentions and re-engagement behavior of lapsed health club members and identified which sales promotion incentives are most effective in re-engaging this lapsed member...
Includes: Supplementary data

or Create an Account

Close subscription notice
Close access options