...Mi Ryoung Chung; Jon Welty Peachey Purpose Understanding the advantages of brand experience is important for brand managers to more effectively grow satisfied and loyal customers. To date, little research has examined the relationship between brand experience and customer satisfaction, uncertainty...

...Sergio Rodríguez Cañamero; Jorge García-Unanue; José Luis Felipe; Javier Sánchez-Sánchez; Leonor Gallardo Purpose The purpose of this paper is to analyse the ways clients find out about a sport centre and the factors that lead them to enrol and influence their satisfaction with their membership...

.... They were highly committed and intended to remain as a volunteers in the future events. Older age; satisfaction from their own contribution and type of work, from recognition; and motivation as personal connections to the sport predicted commitment. Higher levels of education, commitment, and motivation...

...Professor Harald Dolles and Professor Sten Söderman; Reidar J. Mykletun; Maira Rumba Purpose – The purpose of this paper is to demonstrate how experiences, sport careers and biographic variables predict: enjoyment, satisfaction and memories from the unique and spectacular Extreme Sport Week...

... is to test a causal model in which future intentions depend on spectators’ perceptions of quality, satisfaction, and value of these events. Design/methodology/approach – A total of 493 spectators of a professional basketball team in the Spanish ACB league responded to a survey to measure the overall...