Keywords: Scandal
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Journal Articles
Sport, Business and Management: An International Journal (2025) 15 (1): 83–102.
Published: 24 December 2024
.../methodology/approach Using the event study analysis, this study investigated the sponsored corporations’ abnormal returns around athlete endorsers’ involvement in immoral incidents and social activism. Total 34 cases (18 immoral scandals and 16 social activism) were collected from 2009 to 2019. Findings...

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