... Regression Segmentation Primary market In National Collegiate Athletic Association (NCAA) football in the United States, ticketing revenues are a significant part of the revenue mix, with the season ticket holder (STH) being the sought outcome of ticket sales strategy and the key driver of business...

...Young Hoon Kim; Jen L. Duncan; Tun-Min (Catherine) Jai Purpose – The purposes of this paper is to segment spectators of collegiate football game using a cluster analysis and to determine differences between spectator clusters based on motivations, satisfaction, and demographic characteristics...

...), business-related motives (Wilson and Thilmany, 2006), and reputation-related motives (Humphreys, 2011). These motives can be referred for instance to the expectancy-value theory (Heckhausen and Heckhausen, 2010) or the goal-setting theory (Matthewman et al., 2009). A few studies have segmented...