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Keywords: Self-brand connection
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (2): 164–184.
Published: 14 August 2020
... 03 10 2019 20 02 2020 11 05 2020 26 06 2020 19 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only BIRGing CORFing Team performance Fan identification Self-brand connection Brand trust Brand loyalty...
