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Keywords: Selling
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Journal Articles
An empirical exploration of sponsorship sales in North American professional sport: Is it time to rethink our approach?
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2018) 8 (1): 15–34.
Published: 10 January 2018
... al., 2000). The aim is not only to hire and to utilize the most skilled and talented individuals to drive sales or to improve customer service, but also to foster opportunities for engagement among fans and between fans and sponsors. This process also involves changes to selling practices, job...
