..., to identify similarities and differences and to understand the different roles, relationships and multiple interactions of actors involved in value co-creation processes. Design/methodology/approach This empirical paper follows the service-dominant logic to highlight value creation. Based on the sport...

... analysed deductively and interpreted using two different theoretical lenses: service-dominant logic (SDL) and service logic (SL). Findings The value co-creation analysis of the sailing cluster permitted theorising about relationships in sport management at different levels of aggregation...