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Keywords: Servicing
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Journal Articles
An empirical exploration of sponsorship sales in North American professional sport: Is it time to rethink our approach?
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2018) 8 (1): 15–34.
Published: 10 January 2018
... Football League (NFL) (37), Major League Baseball (MLB) (16), National Basketball Association (NBA) (18), and National Hockey League (NHL) (21). A series of practical, conceptual, and comparative results are presented, highlighted by turnover as a problem, the importance of activation/servicing...
