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Keywords: Signaling theory
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (1): 1–21.
Published: 16 September 2024
... purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode Femvertising Sport brands Corporate social responsibility CSR-washing Institutionalized CSR Signaling theory...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (5): 582–600.
Published: 03 August 2023
... Merchandise Branded merchandise Athlete logos Logos Experimental design Prolific Consumer behavior Co-brand Signaling theory Spillover effect ANCOVA Zack Paul Pedersen can be contacted at: zapeders@ttu.edu 28 06 2022 30 03 2023 30 03 2023 For sport entities seeking...
