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Keywords: Social activism
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (1): 83–102.
Published: 24 December 2024
... incidents or social activism. This study examined the impacts of athlete endorsers’ controversial behavior on sponsors. It scrutinized the change in publicly traded corporations’ shareholder value when their athlete endorsers were implicated in either immoral conduct or social activism. Design...
