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Keywords: Social cause involvement
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Journal Articles
The moderating role of consumers' ad perception in athlete endorsement effectiveness
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (5): 535–555.
Published: 09 August 2021
...Soojin Kim; Yongjae Kim; Seungbum Lee; Younghan Lee; Eun Yeon Kang; Mi-Lyang Kim Purpose This paper aims to examine the structural relationships among the variables of social cause involvement, attitudes toward the endorser, attitudes toward advertising, attitudes toward the brand and social cause...
