...Sercan Kural; Oğuz Özbek Purpose The study aimed to establish football fans' levels of social identity, team loyalty, and behavioral intentions toward sports consumption and to determine the relationship between these variables using a structural equation model. Design/methodology/approach...

...). The participants selected closely matched NFL fans' gender, ethnicity and age demographics, which consisted of almost equal numbers of males and females over the age of 50 and were Caucasians (Gaille, 2015). Gender National Football League Social identity Sports fans Behavior Consumption Apparel...