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Keywords: Social media effectiveness
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (3): 255–272.
Published: 06 June 2019
... Social media effectiveness New media provide innovative marketing channels for team marketers, allowing them to communicate with and create added value for customers (Buhler and Nufer, 2010). Brands across many industries now use social media networks to connect with consumers and create valuable...
