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Keywords: Social responsibility
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (2): 213–227.
Published: 09 August 2022
... through football. Advertisement effectiveness Eye tracking Social responsibility Sport advertisement Football is one of the most popular televised sports in the world. Companies often tend to choose football matches that attract a large number of TV viewers as their advertising platform...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2017) 7 (1): 38–57.
Published: 13 March 2017
...Soyoung Joo; Ben Larkin; Nefertiti Walker Purpose The purpose of this paper is to explore the corporate social responsibility (CSR) practices of three major professional sport leagues in South Korea to investigate the general beliefs, values, and norms influencing the institutional isomorphism...
Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2013) 3 (3): 205–225.
Published: 12 July 2013
...Jens Blumrodt; Michel Desbordes; Dominique Bodin Purpose The subject of CSR is nowadays widely discussed, as is its relevance to the sport entertainment industry. The objective of this research was to investigate corporate social responsibility (CSR) actions in the professional European football...
