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1-3 of 3
Keywords: Social responsibility
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Journal Articles
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message: an eye-tracking study
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (2): 213–227.
Published: 09 August 2022
... over the allocation of their cognitive capacity. During a football match on TV, an ad content and its location can affect viewers' attention. In this study, a message related to social responsibility on an overlay advertisement is examined. Nowadays, many types of advertisements are exposed during...
Journal Articles
Institutional isomorphism and social responsibility in professional sports
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2017) 7 (1): 38–57.
Published: 13 March 2017
...Soyoung Joo; Ben Larkin; Nefertiti Walker Purpose The purpose of this paper is to explore the corporate social responsibility (CSR) practices of three major professional sport leagues in South Korea to investigate the general beliefs, values, and norms influencing the institutional isomorphism...
Journal Articles
Professional football clubs and corporate social responsibility
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2013) 3 (3): 205–225.
Published: 12 July 2013
...Jens Blumrodt; Michel Desbordes; Dominique Bodin Purpose The subject of CSR is nowadays widely discussed, as is its relevance to the sport entertainment industry. The objective of this research was to investigate corporate social responsibility (CSR) actions in the professional European football...
