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Keywords: Society of the spectacle
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Journal Articles
Leveraging sportainment for sport’s long-term viability: a multidimensional inquiry through three conceptual frameworks
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2026) 16 (1): 104–121.
Published: 08 August 2025
... encompassing economic performance, social legitimacy and ethical responsibility. Findings Sportainment is magnified by the society of the spectacle and the logic of affective engagement. The paper warns against the risks of inauthentic spectacle and proposes three original conceptual frameworks: (1...
