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Keywords: Source credibility
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal 1–20.
Published: 13 July 2026
... 2026 Emerald Publishing Limited Licensed re-use rights only Attraction Consumers Source credibility Sports marketing Technology acceptance Sports events are one of the fastest-growing sectors in tourism (Bazzanella et al., 2023). More and more people are becoming attracted...
