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Keywords: Spillover effect
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (5): 582–600.
Published: 03 August 2023
... Merchandise Branded merchandise Athlete logos Logos Experimental design Prolific Consumer behavior Co-brand Signaling theory Spillover effect ANCOVA Zack Paul Pedersen can be contacted at: zapeders@ttu.edu 28 06 2022 30 03 2023 30 03 2023 For sport entities seeking...
