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Keywords: Sponsorship network
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Journal Articles
Added value for sponsors: a study of network in football 2011–2018
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2022) 12 (4): 421–439.
Published: 10 December 2021
... the sponsors' objectives related to sponsorship and participation in sponsorship networks. The aim is to outline a broader framework for sponsorship that includes network and network theories. Sponsorship has been defined in many ways. Of these definitions, that of Meenaghan (1983) is frequently used...
