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Keywords: Sport advertisement
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (2): 213–227.
Published: 09 August 2022
... through football. Advertisement effectiveness Eye tracking Social responsibility Sport advertisement Football is one of the most popular televised sports in the world. Companies often tend to choose football matches that attract a large number of TV viewers as their advertising platform...
