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Keywords: Sport advertisement
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Journal Articles
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message: an eye-tracking study
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (2): 213–227.
Published: 09 August 2022
... Sport advertisement Football is one of the most popular televised sports in the world. Companies often tend to choose football matches that attract a large number of TV viewers as their advertising platform. However, viewers keep trying to ignore advertisement stimuli displayed on TV...
