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Keywords: Sport consumption
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Journal Articles
Predicting soccer consumption: do eSports matter? Empirical insights from a machine learning approach
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (5): 523–544.
Published: 06 July 2020
...: “eSports”, “eSports consumption”, “Twitch”, “streaming”. The second phase mainly dealt with the research of papers dedicated to traditional sports consumption, in particular, soccer. We focused our attention on identifying the most respected scales of psychometric factors that are recommended to measure...
