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Keywords: Sport content
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (1): 83–103.
Published: 04 October 2019
...Reinhard E. Kunz; James P. Santomier Purpose Notwithstanding the dynamics of digital transformation and its relevance for revenue generation in the entertainment industry, empirical research that focused on consumer behavior at the intersection of sport content and media technology acceptance...
