... Emerald Publishing Limited Licensed re-use rights only Latent Dirichlet allocation (LDA) Sustainable development goals Sport events Sport tourism The distinctive nature of sport (Chadwick, 2009), combined with its professionalization during the past 30 years, has given the marketing...

...Jinsu Byun; Becca Leopkey; Dana Ellis Purpose The purpose of this paper is to present a theoretical analysis that examines joint bids that unite multiple cities or nations in a bid for hosting international large-scale sport events from the perspective of strategic alliances. Design/methodology...

... in enabling marketers to build their brands. For sports event brands, this is essential as they seek to turn equity into the purchase of event merchandise, tickets and repeat event attendance. Ashleigh-Jane Thompson is the corresponding author and can be contacted at: A.Thompson2@latrobe.edu.au ©...

... by personal connections to the sport predicted intention to remain as a volunteer for future events. A factor-based structure of sport event volunteer satisfaction was presented, which, to the best of the knowledge is the first of its kind. Research limitations/implications – The study should...

...Professor Harald Dolles and Professor Sten Söderman; Ashlee Morgan; Daryl Adair; Tracy Taylor; Antoine Hermens Purpose – Using a case study of an international sport event, the purpose of this paper is to examine the inter-organisational relationship between a sport event property and its...