... ecosystems Sport value framework Value co-creation The sport and entertainment industry has transformed dramatically over the past decade, especially with the emergence of electronic sports (eSports). Through the increasing demand of consumers and the number of official competitive structures...

... Publishing Limited Licensed re-use rights only Digital resources Digital value co-creation Service dominant logic Sport value framework Experiential computing The 100 m Olympic final, the half-time show of the Super Bowl, and the opening game of the FIFA World Cup have one thing in common...

... levels provides a comprehensive understanding of value creation processes in sport industries (Woratschek et al., 2014). Sport cluster Sport value framework Value co-creation Service-dominant logic Service logic There are several research streams in the service marketing...

... Publishing Limited Licensed re-use rights only Perceived value Sport marketing Value co-creation NASCAR Sport spectator Sport value framework In sport management, scholars have investigated the role of sport organizations in the live event setting and found that high levels of service...