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Keywords: Sports celebrity IP
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2025) 15 (4): 427–442.
Published: 17 June 2025
... a theoretical framework integrating sports celebrity IP with fan circle culture. Wenxin Gong can be contacted at: t23091110132@cityu.edu.mo Sports celebrity IP Fan circle culture Sports tourism Parasocial interaction Fan identification Fan economy Sports tourism has rapidly emerged...
