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Keywords: Sports fans
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Journal Articles
NFL fans' identity and consumption behavior by gender
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (2): 125–142.
Published: 10 August 2020
... females, in an effort to protect their own identity as sports fans, were critical of other females whom they judged did not have enough knowledge of the game or players. Research on spectator sports consumption behaviors by gender found that, unlike female fans men were more likely to set aside...
