...Riktesh Srivastava; Varinder Singh Rana; Mohammad Abu Faiz Purpose Examining how predictive analytics may be used in smart tourism frameworks to anticipate and improve sports tourism visitor experiences is the aim of the research. The paper aims to examine four predictive models – logistic...

... into the economic role of mega sports events in tourism development, particularly in emerging sports tourism destinations like India. H2. There is a significant effect of sustainable tourism on destination branding. H3. There is a significant effect of event management on destination...

... qualitative data from open-ended questions. Design/methodology/approach This study examines the integration mechanism of sports celebrity intellectual property and fan circle culture in sports tourism context, developing an integrated framework to investigate relationships among sports athlete charisma...